(Re)crafting belonging: cultural-led regeneration, territorialization and craft beer events

This paper contributes to debates on the use of cultural events regenerate urban areas. Cultural geographers have identified influence such in informing belonging, whilst being cautious towards politics associated with claims diversity and inclusion. Yet, what seldom features geographic accounts are ways influence, influenced by, inclusions exclusions beyond their temporal spatial confines, including how territorial processes flow across both online offline spaces. In this paper, we thus adopt Brighenti’s (2010) relational approach territoriality reveal fluid heterogeneous Independent Manchester Beer Convention renders inclusion exclusion within, beyond, time space craft beer event. Utilising fieldwork observations at 2018 2019 conventions 4,300 social media posts convention, identify particular subjectivities come be included excluded different through We argue that recognition regarding fluidity heterogeneity boundaries, role affordances shifting imperative utilization generating cultural-led regeneration.